by Natalie Hogg | Jun 1, 2024 | Thought Leadership
While there are a myriad of exciting reasons business owners decide to sell—retirement, pursuit of other ventures—the transition process can be tedious and not even end up working out. According to multiple studies, 50-90% of mergers and acquisitions (M&A) fail....
by Natalie Hogg | Feb 9, 2024 | Digital Marketing & Marketing Automation
The marketing landscape is forever changing. As the world leans more into technology, the industry is increasingly pressuring CMOs to pivot to a digital-first mindset. In order to seek a competitive advantage, they’ll turn their team’s attention to artificial...
by Natalie Hogg | May 15, 2023 | Digital Marketing & Marketing Automation
It’s been three years since the pandemic broke out. You get cocky and think we’re back to normal. Then, a new challenge presents itself to shake your ego to its core. Inflation hits. We’re forced to cut costs and streamline operations. Now as we move further into...
by Natalie Hogg | Apr 13, 2023 | Marketing Strategies
A Look at Bain & Company’s Global Private Equity Report 2023: How To Take Advantage of Investment Opportunities This Year One quarter into 2023, and we’re still cursing the ripple effect of inflation that monopolized the conversation in 2022. February 2023...
by Natalie Hogg | Feb 16, 2023 | Content Marketing
Is Content Marketing a Waste of Time? Is blogging completely pointless? You may be asking: “How is a content marketing expert even asking these questions?” In my experience, content marketing is only as valuable as the strategy and plan you have regarding what to do...
