by Liz Farquhar | Oct 17, 2024 | Branding and Design, Marketing Strategies, Sales and Marketing Alignment, Thought Leadership
Did you know that PepsiCo owns Quaker Oats? Maybe, maybe not. Now, did you know that PepsiCo bought Quaker Oats for $13.8 billion largely because they wanted the Gatorade brand? Even less likely…unless you are a close follower of mergers and acquisitions. If you look...
by Josh Stone | Sep 25, 2024 | Content Marketing, Digital Marketing & Marketing Automation, Marketing Strategies, Thought Leadership
You can’t throw a rock these days without hitting someone talking about artificial intelligence. It’s everywhere. And businesses are starting to catch on like toddlers with iPads. AI isn’t just “nice to have” anymore; it’s a game-changer. According to...
by Lindsay Martin-Bilbrey, CMP | Sep 13, 2024 | Content Marketing, Digital Marketing & Marketing Automation, Marketing Strategies, Thought Leadership
With the daily use of the Internet these days, it has become not just a place for entertainment, but also a place for businesses to reach their customers. Businesses used to have to rely on TV and print ads, but the Internet has changed the game. It has disrupted the...
by Lindsay Martin-Bilbrey, CMP | Sep 12, 2024 | Branding and Design, Content Marketing, Digital Marketing & Marketing Automation, Marketing Strategies, Thought Leadership
As digital marketing has evolved over the past few years, content marketing has become a key driver of success. The right content marketing strategy increases customer engagement and brand awareness. Today we’re continuing our three-part content marketing series with...
by Lindsay Martin-Bilbrey, CMP | Sep 9, 2024 | Branding and Design, Content Marketing, Marketing Strategies, Thought Leadership
Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan – to make sure it’s up-to-date, innovative, and engaging for your customers, no matter...
by Lindsay Martin-Bilbrey, CMP | Jul 23, 2024 | Thought Leadership
How did a single software update cause a global internet outage, throwing businesses worldwide into chaos on July 19? In the aftermath of disruptions like the Crowdstrike incident, marketing emerges as a pivotal guide through turbulent waters. The incident vividly...
