With the daily use of the Internet these days, it has become not just a place for entertainment, but also a place for businesses to reach their customers. Businesses used to have to rely on TV and print ads, but the Internet has changed the game. It has disrupted the way customers research products and make purchasing decisions. And this continues to change as new technologies and apps emerge.
This is why content marketing is so critical. Compelling content enables businesses to reach buyers at any time in a variety of ways, piquing their interest and providing solutions to their problems.
In our final part of our three-part blog series, we’re covering every type of content you could imagine. By understanding how each one works and their unique benefits, you’ll be able to determine which are best for your business moving into 2025.
If you’re just jumping into our series, make sure to go back to part one where we lay the foundation of building the right content marketing plan to reach your goals.
Types of content marketing:
- Blog posts
- Ebooks
- Case studies
- Templates
- Infographics
- Videos
- Podcasts
- Social media
Here is a closer look at eight fantastic types of content marketing to captivate your readers and customers:
1. Blog posts
You’re reading one right now! Blog posts are a staple of content marketing, residing on your website and updated regularly to attract fresh visitors. Aim to provide valuable content that’s worth sharing on social media and beyond. Ideal blog length? Aim for 1,000 to 2,000 words, but don’t be afraid to test out what your audience prefers.
2. Ebooks
Ebooks are your go-to for lead generation. These downloadable gems offer in-depth insights and are typically longer than blog posts. After a reader enjoys a blog post, they might crave more detailed info. That’s where a well-placed call-to-action (CTA) comes in, guiding them to a landing page where they can exchange their contact info for your ebook — and voilà, you’ve got a new lead!
3. Case studies
Case studies are your chance to shine a spotlight on how your customers conquered challenges with your help. They’re incredibly versatile and can be transformed into blog posts, ebooks, podcasts, or even infographics. The goal? To show potential customers that your product delivers real results, turning their skepticism into trust.
4. Templates
Templates are like a gift that keeps on giving! They offer great value to your audience by saving them time and making their lives easier. Plus, they’re fantastic for generating leads. When you provide these handy tools, your audience will be more inclined to stick around and engage with your content.
5. Infographics
Infographics make data pop with visuals that are both engaging and easy to digest. They’re perfect for breaking down complex information into bite-sized, shareable pieces. Ready to dive in? Check out our templates for creating stunning infographics in under an hour!
6. Videos
Videos are incredibly engaging and are a hit across social media platforms. They do require a bit more investment in time and resources, but with video being 40 times more likely to be shared than other content types, it’s worth the effort. HubSpot Research shows that video is the top content choice for many, capturing attention like no other format.
7. Podcasts
Podcasts are perfect for those who prefer listening over reading. With podcast listeners on the rise—nearly a third of the U.S. population tuned in last month—this format can help your brand reach audiences who are on the go. If you’ve got compelling interviews or discussions, podcasting could be your next big move.
8. Social media
Once you’ve got a steady stream of content on your own site, it’s time to spread the love. Repurpose your content into new formats for external sites, create original posts for social platforms, and share your website content across various social networks. It’s all about extending your reach and engaging with your audience wherever they hang out online.
Posting on social media, however, is pivotal to amplifying your brand’s reach and delivering your content to your customers where you know they spend their time. Social networks on which businesses often post include:
- X (formerly Twitter)
- Snapchat
- YouTube
- TikTok
When launching or managing your business brand on social media, it’s crucial to align your content with what your followers expect. For instance, on Instagram, people are looking for eye-catching photos, engaging videos, and vibrant graphics. This might include posts about trending topics, showcasing user-generated content, or giving a sneak peek behind the scenes of your business.
On Facebook, you have more flexibility. You can share blog posts, website content, and native Facebook videos. Plus, you can run product promotions, create original memes, and interact with other businesses that share a similar audience.
And should your business consider TikTok? This platform thrives on short, creative videos. Imagine you’re launching a new product — create a catchy TikTok video showcasing the product in action, complete with trending music, and a fun challenge. This can quickly engage users and increase your brand’s visibility.
Remember, Instagram and TikTok are great for building a personal connection with your audience, while Facebook and X are ideal for expanding your reach, driving traffic to your website, and sparking industry conversations. Do a bit of market research to find out where your target audience hangs out, and tailor your content to meet their expectations.
Ready to supercharge your content marketing? Dive into a world of diverse content types to keep things fresh and exciting.
Crafting a winning content strategy takes a mix of time, organization, and creativity. But fear not! With a solid plan and the right tools, setting up your strategy for next year will be a breeze. Follow the steps and tap into the resources available, and you’ll have everything you need to make your content shine and captivate your audience like never before.
Looking for help? Method Q would love to be a resource, whether helping you devise a new content strategy or outsourcing your marketing execution. Click here to speak with a marketing expert today.