by Natalie Hogg | Feb 28, 2025 | Branding and Design, Marketing Strategies
In times of economic uncertainty, the knee-jerk reaction for many businesses is to slash budgets, and marketing is often the first to go. But history has proven that companies that double down on their brand, customer engagement and market presence during these...
by Natalie Hogg | Jan 30, 2025 | Branding and Design, Marketing Strategies
Wherever you are in your business life cycle, you probably need more strategic public relations (PR). PR campaigns help businesses build your reputation, recruit talent and validate your brand to investors. For organizations looking for funding, showing that your...
by Natalie Hogg | Feb 15, 2023 | Digital Marketing & Marketing Automation, Marketing Strategies, Thought Leadership
Small and medium-sized businesses (SMBs), defined as companies between $1M and $200M in annual revenue, are often fighting an uphill battle. Aside from raising capital, hiring talent and the other challenges that come with growing a company, these businesses must find...