by Liz Farquhar | Dec 19, 2024 | Branding and Design, Marketing Strategies, Sales and Marketing Alignment, Thought Leadership
As we gear up for 2025, it’s time to take a closer look at marketing and advertising strategies that will accelerate growth for marketing and sales next year. You might be asking yourself, “Why should I pay attention to these trends?” Well, the reality is that the...
by Natalie Hogg | Nov 12, 2024 | Digital Marketing & Marketing Automation, Marketing Strategies, Thought Leadership
As we close out the year, the AFP and EuroFinance conferences brought together treasury and finance leaders to address today’s most pressing industry challenges. From working capital and payments to security and the economy, both events shed light on the priorities...
by Natalie Hogg | Oct 30, 2024 | Digital Marketing & Marketing Automation, Marketing Strategies, Thought Leadership
In today’s fast-paced business landscape, a well-defined marketing strategy is crucial for driving growth, generating leads and nurturing client relationships. No matter what industry you’re in, you need to evaluate whether your current strategy aligns with...
by Liz Farquhar | Oct 17, 2024 | Branding and Design, Marketing Strategies, Sales and Marketing Alignment, Thought Leadership
Did you know that PepsiCo owns Quaker Oats? Maybe, maybe not. Now, did you know that PepsiCo bought Quaker Oats for $13.8 billion largely because they wanted the Gatorade brand? Even less likely…unless you are a close follower of mergers and acquisitions. If you look...
by Josh Stone | Sep 25, 2024 | Content Marketing, Digital Marketing & Marketing Automation, Marketing Strategies, Thought Leadership
You can’t throw a rock these days without hitting someone talking about artificial intelligence. It’s everywhere. And businesses are starting to catch on like toddlers with iPads. AI isn’t just “nice to have” anymore; it’s a game-changer. According to...
by Natalie Hogg | Sep 13, 2024 | Content Marketing, Digital Marketing & Marketing Automation, Marketing Strategies, Thought Leadership
With the daily use of the Internet these days, it has become not just a place for entertainment, but also a place for businesses to reach their customers. Businesses used to have to rely on TV and print ads, but the Internet has changed the game. It has disrupted the...
