by Natalie Hogg | Nov 12, 2024 | Digital Marketing & Marketing Automation, Marketing Strategies, Thought Leadership
As we close out the year, the AFP and EuroFinance conferences brought together treasury and finance leaders to address today’s most pressing industry challenges. From working capital and payments to security and the economy, both events shed light on the priorities...
by Lindsay Martin-Bilbrey, CMP | Oct 30, 2024 | Digital Marketing & Marketing Automation, Marketing Strategies, Thought Leadership
In today’s fast-paced business landscape, a well-defined marketing strategy is crucial for driving growth, generating leads and nurturing client relationships. No matter what industry you’re in, you need to evaluate whether your current strategy aligns with...
by Liz Farquhar | Oct 17, 2024 | Branding and Design, Marketing Strategies, Sales and Marketing Alignment, Thought Leadership
Did you know that PepsiCo owns Quaker Oats? Maybe, maybe not. Now, did you know that PepsiCo bought Quaker Oats for $13.8 billion largely because they wanted the Gatorade brand? Even less likely…unless you are a close follower of mergers and acquisitions. If you look...
by Lindsay Martin-Bilbrey, CMP | Oct 4, 2024 | Digital Marketing & Marketing Automation, Marketing Strategies
Dreamforce 2024, Salesforce’s flagship event, once again proved why it’s one of the most anticipated conferences in the business and tech world. With over 45,000 attendees from 140 countries gathering in person in San Francisco and millions more tuning in via...
by Lindsay Martin-Bilbrey, CMP | Oct 4, 2024 | Digital Marketing & Marketing Automation, Marketing Strategies, Sales and Marketing Alignment
As a HubSpot partner agency, we’re always excited to see how HubSpot continues to innovate and provide the tools that help our clients—and future clients—grow and succeed. At INBOUND 2024, HubSpot took things to the next level, unveiling a host of new AI-powered...
by Josh Stone | Sep 25, 2024 | Content Marketing, Digital Marketing & Marketing Automation, Marketing Strategies, Thought Leadership
You can’t throw a rock these days without hitting someone talking about artificial intelligence. It’s everywhere. And businesses are starting to catch on like toddlers with iPads. AI isn’t just “nice to have” anymore; it’s a game-changer. According to...
