As a HubSpot partner agency, we’re always excited to see how HubSpot continues to innovate and provide the tools that help our clients—and future clients—grow and succeed. At INBOUND 2024, HubSpot took things to the next level, unveiling a host of new AI-powered features, updates to its platform, and an overall vision that aligns perfectly with our mission: to help businesses leverage HubSpot for marketing, sales, and customer experience like never before.
Here’s our take on the most exciting announcements from this year’s event, and how we can help you implement these new tools to drive growth and success in your organization.
1. Breeze: HubSpot’s AI That Supercharges Your Marketing, Sales, and Service
One of the biggest reveals at INBOUND 2024 was Breeze, HubSpot’s new AI solution designed to make work easier, faster, and more intelligent across marketing, sales, and service. For our clients, this is a game-changer. Imagine having AI embedded directly into your HubSpot tools, automating routine tasks, freeing up time, and providing insights to help you make smarter decisions.
Copilot, one of the standout features of Breeze, acts as your personal AI assistant. Need help drafting emails, generating content ideas, or even prioritizing leads? Copilot’s got you covered. It’s a hands-on solution that works alongside you, streamlining your daily tasks and helping you focus on strategy and growth.
And let’s not forget the new Breeze Agents—four AI-powered agents that specialize in tasks like content creation, social media management, prospecting, and customer service. These agents work seamlessly to automate time-consuming processes, meaning your team can focus on what really matters: building relationships, closing deals, and delighting customers.
2. Breeze Intelligence: Supercharging Data and Buyer Intent
We all know that data is king, but managing and leveraging that data effectively can be a challenge. Enter Breeze Intelligence, a new feature that automates data enrichment and helps you understand buyer intent in real-time. This tool is built to make your CRM smarter by pulling from a massive database of over 200 million buyer and company profiles, automatically enriching your contact records without any manual input.
For clients looking to improve lead conversions, Breeze Intelligence’s form shortening feature can significantly increase conversion rates by filling in details for leads—so there’s less friction in the process. It’s one of those small changes that can make a huge impact, helping businesses gather more information without overwhelming prospects.
And with Buyer Intent, you can see which leads are ready to engage, giving your sales team the upper hand. Imagine knowing which prospects are most likely to convert before you even reach out—that’s the kind of insight that transforms lead generation into revenue generation.
3. Marketing Hub and Content Hub: New Tools to Elevate Your Strategy
HubSpot’s Marketing Hub and Content Hub have long been at the center of our clients’ digital marketing strategies, and the updates revealed at INBOUND 2024 take these tools to new heights.
The new Content Remix feature is especially exciting for businesses looking to get more mileage out of their content. Imagine taking a single video and turning it into a full-blown marketing campaign—with clips, audio snippets, blog content, and social posts—all generated with the help of AI. This tool will allow our clients to maximize their content efforts without spending endless hours on repurposing.
For lead generation, HubSpot’s enhanced Lead Scoring tool will help our clients identify high-fit prospects with ease, while the new Google Enhanced Conversions ensures that first-party data is captured more accurately, giving marketers better insights into campaign performance.
And because data is key to optimization, the new Marketing Analytics Suite consolidates all your metrics in one place, making it easier to see what’s working and where improvements are needed. This will help us guide clients in making smarter, data-driven decisions that drive better results.
4. Sales Hub 2.0: Closing Deals Just Got Easier
Sales teams, rejoice! HubSpot’s Sales Hub 2.0 comes packed with features that make closing deals easier and more efficient. As a partner agency, we’re thrilled to see how these tools can benefit our clients’ sales operations.
With a more intuitive interface and advanced automation, Sales Hub 2.0 provides sales teams with AI-powered deal insights, allowing them to prioritize the most promising opportunities. Coupled with Breeze’s AI capabilities, sales reps can now work smarter by automating follow-ups, task management, and lead scoring, all while keeping the human touch that’s so crucial in building relationships.
This is a major win for our clients looking to optimize their sales process. From shortening sales cycles to closing deals faster, Sales Hub 2.0 offers a seamless experience that ties together marketing, sales, and customer support in one unified system.
5. Unified Teams = Unified Growth
A key takeaway from INBOUND 2024 is HubSpot’s emphasis on unified teams. Businesses that break down silos between marketing, sales, and service will unlock new levels of growth. HubSpot’s research shows that companies using a unified platform generate more leads, close more deals, and provide better customer support—all thanks to the power of working together.
For our clients, this means leveraging HubSpot’s all-in-one CRM platform to create seamless workflows across departments. The days of using 15 different tools to manage customer interactions are over. By unifying teams under a single platform, businesses can improve efficiency, communication, and results. We’re here to help make that transition as smooth as possible for our clients.
6. Agent.ai: The Future of AI-Powered Business
In one of the most exciting moments of INBOUND 2024, HubSpot co-founder Dharmesh Shah introduced agent.ai, a platform that lets anyone build and use AI agents to automate complex tasks. Think of it like creating your own mini AI workforce—agents that can analyze competitors, conduct SEO research, or even help brainstorm new business ideas.
At our agency, we see agent.ai as a groundbreaking tool that can help our clients automate even more of their workflows, saving time and driving results. Whether you’re looking to create agents that handle lead scoring, social media management, or even market research, the possibilities are endless.
With Agent Builder, non-developers can create custom AI agents that can be used and distributed on HubSpot’s growing network. It’s an exciting new frontier in AI-driven business, and we’re eager to help our clients explore how agent.ai can be part of their strategy.
7. Building a Better, More Inclusive Future
HubSpot has always prioritized not just business growth but also diversity, inclusion, and social responsibility, and INBOUND 2024 was no different. Several sessions highlighted the importance of creating inclusive workplaces and fostering positive change in the world.
As a HubSpot partner agency, we’re committed to these values as well. We believe that by helping businesses grow, we also have a responsibility to make sure that growth is sustainable, inclusive, and impactful. It’s more than just numbers—it’s about building trust, loyalty, and meaningful connections with your customers and employees.
What’s Next?
INBOUND 2024 gave us a glimpse into the future, and it’s clear that AI, unified platforms, and customer-centric growth are going to shape the way businesses succeed. As a HubSpot partner, we’re excited to help our clients implement these new tools, driving better results, increasing efficiency, and ultimately helping them grow.
Whether you’re ready to embrace AI, streamline your marketing efforts, or unify your sales and service teams, we’re here to guide you every step of the way. The future is bright—and we’re excited to be on this journey with you. Let’s grow better together.